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Will the application of technology help Masan transform the financial sector in Vietnam?

vir.com.vn

Will the application of technology help Masan transform the financial sector in Vietnam? Financial and banking products have yet to meet the demand of a large proportion of the Vietnamese population. The traditional banking model is currently incapable of growing its network over the entire country. It is estimated that two-thirds of Vietnamese consumers do not have a bank account. This gives rise to informal consumer lending channels with loan interest rates being 3-5 times that of traditional banks. Merely 2.4 per cent of the population has access to insurance goods, while only four per cent of people use credit cards. Due to hurdles in registration procedures and income proofs, consumers find it difficult to use formal banking channels, which explains the low penetration rate. Masan intends to overcome these complex difficulties by leveraging an online-to-offline distribution network and digitalising customer records through credit ratings based on AI and machine learning …

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